Table of contents
Problems the Product Solves
In 2015, the German ticket market faced several challenges affecting both organizers and customers:
- Various Sales Channels: Organizers had to use multiple platforms to reach their target audiences, making the sales process complicated and expensive.
- Limited User-Friendliness: Ticket buyers often had to deal with cumbersome user interfaces and complicated payment processes, which made the buying experience difficult and frequently led to purchase abandonment.
- Lack of Analysis Tools for Organizers: Many solutions didn’t offer comprehensive analytics that could help organizers better understand which channels and formats attract more buyers and which are less effective.
- Missing Tools for Event Promotion and Marketing: Many tickets went unsold due to a lack of good marketing opportunities within the platforms.
FindEvent was developed to solve all these problems. The platform offers a simple and user-friendly solution for organizers and ticket buyers.
Features and Benefits for Users
The product is a versatile ticket platform with the following main features:
1. User-Friendly Ticket Purchase Interface
- Description: The platform has a simple and intuitive interface where users can quickly and easily find and purchase tickets for various events.
- Benefits: A user-friendly purchase process reduces abandonment and increases conversion rates. This builds user trust in the platform and promotes repeat purchases.
2. Social Media and Marketing Channel Integration
- Description: The platform is directly connected to social media and offers marketing tools that allow organizers to promote their events across multiple channels.
- Benefits: This integration helps organizers reach a larger audience and increase their sales. Users can conveniently access event information through their preferred channels.
3. Sales Analysis for Organizers
- Description: The platform provides organizers with real-time data on ticket sales, sales channels, and the popularity of different event types.
- Benefits: These insights enable informed decisions to increase sales, improve event planning, and help optimize marketing campaigns to increase profitability.
4. Support for Dynamic Pricing
- Description: The platform allows organizers to flexibly adjust ticket prices based on demand and remaining time until the event.
- Benefits: This feature maximizes revenue by allowing prices to be adjusted in real-time according to current demand.
5. Flexible Payment Options and Security Measures
- Description: The platform offers various payment methods such as credit card and PayPal and uses modern security standards to protect user data.
- Benefits: Secure and convenient payment options build buyer trust and promote higher sales. Users can be confident that their data is protected and transactions are reliable.
6. Personalized Recommendations for Users
- Description: The platform analyzes users’ preferences and previous purchases to suggest suitable events.
- Benefits: These personalized recommendations strengthen user engagement, promote repeat purchases, and increase platform loyalty.
7. Support for Online and Offline Events
- Description: The platform enables ticket sales for both offline and online events, offering organizers flexible format options.
- Benefits: Organizers can increase their reach by offering various event formats, and users have the opportunity to participate in events that are further away.
8. Customer Support
- Description: The platform offers 24/7 support for users with questions about ticket purchases, refunds, or exchanges.
- Benefits: Reliable customer support reduces purchase abandonment, improves customer experience, and strengthens user satisfaction and loyalty to the platform.
A Modern Ticketing Experience
This platform provides organizers with all the tools to market their events more efficiently and maximize sales. For ticket buyers, a user-friendly interface, flexible payment methods, personalized recommendations, and reliable support ensure an optimal experience – everything they need for convenient and secure ticket purchases.
