The organization of large events such as conferences, incentive trips, and meetings requires significant time and coordination. To simplify and digitize these processes, a platform has been developed that automates the entire workflow from searching for event locations to booking catering and other services.
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Problem Statement
In the MICE sector (Meetings, Incentives, Conferences, Events), the number of providers and the complexity of event planning have increased significantly in recent years. Event managers had to go through many manual steps to find suitable offers, compare prices, and conduct negotiations. This led to lengthy planning processes and unnecessary effort.
Solution: A MICE Marketplace for Efficient Event Planning
To address these challenges, a MICE marketplace was developed that enables event planners to find, compare, and directly book all necessary services for large events online. The event planning tool not only simplifies the search but also negotiations and final booking, all through a central platform.
Main Features of the MICE Marketplace:
- Find Event Locations: A comprehensive catalog of venues with availability, prices, and photos makes it quick to find the right location for any event.
- Book Catering: Additionally, the platform offers a variety of catering options that can be booked directly.
- Compare Offers: Users can compare different services to find the best value for money.
- Online Booking: After selection and negotiation, all services can be booked directly on the platform.
- Personalization: Based on event planners’ requirements and preferences, personalized recommendations are suggested.
Benefits for Event Planners
- Efficient Event Planning: The platform saves time by combining all necessary steps for planning conferences and meetings on a central platform.
- Transparency: Clear presentation of prices and conditions creates high market transparency.
- Variety of Providers: A wide selection of service providers enables customized compilation of desired services.
Benefits for Providers
- Expansion of Customer Base: Through presence on the platform, providers reach new potential customers from the MICE sector.
- Automated Processes: The platform automates inquiries and bookings, allowing providers to focus on essentials.
- Better Visibility: Digital presence and integration into the platform significantly improves providers’ visibility.
Technology Behind the Platform
The platform is based on a microservices architecture that ensures high scalability. The backend was developed with Django/Python, while intuitive UI/UX design provides a user-friendly interface. This technology enables seamless integration and ensures flexible platform expansion for future needs.
The digitalization of the MICE industry offers significant advantages for both event planners and providers. With this all-in-one event platform, planning large events becomes not only more efficient but also more transparent and simpler.